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        Seabrook Cocktail

        Seabrook Brand Articulation / Brand Evolution / Brand Narrative

        A cult classic for the masses

         

        The Brief

        Make us more relevant to a modern consumer and give us the means to put our mark on a closed category.

        The Opportunity

        Seabrook borders on cult status in its heartland, with die-hard fans getting all misty-eyed at the thought of swimming pool vending machines. The majority of the country, however, were yet to be converted to the holy grail of the crinkle cut. We gave Seabrook their swagger back and the taters to take on the big boys with their bold and unapologetic take on life and on snacking.

        Seabrook Cheese Seabrook Salted Seabrook Vinegar
        1/3

        Staying true to Seabrook’s heritage we stripped back and rebuilt the branding.

        Seabrook Logo Comparison
        Seabrook Group Seabrook Group2

        The Result:

        Sales up 32% Year-on-Year

        Seabrook Lifestyle
        Seabrook Previous

        For the elevated Lattice offering, a rich blue backdrop and a premium foil gives each SKU’s flavour standout.

        Seabrook Lattice
        Seabrook Lattice Shedload Seabrook Lifestylelattice
        Next Project Healist
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